The Odds

As sports betting has taken on a larger role in our discussion of sports in the U.S., I’ve found that odds offer real-time, market-driven data that can be of use to sports fans whether they’re a bettor or not. The goal with the stories linked below was always to inform, allowing the readers to draw their own conclusions and use the information in whatever way worked for them. Here’s a sample of the odds- and line-based work I’ve done in recent years.

The Huskers have the same title odds as 2024 Best New Artist Indiana, despite losing 56-7 to the Hoosiers last season. Those are way better than the +200,000 national-title odds Indiana surpassed to make the first 12-team playoff.

Nebraska could be this year’s Indiana. That’s what the odds literally say, but of course there’s no guarantee this year’s Indiana is last year’s Indiana. In fact, it probably won’t be.

But some team will.